E-Newsletters

Newsletters are arguably the best way to communicate and build relationships with your customers, keeping your business in the forefront of their minds. 

And if they value what you have to say, then you're only one "forward" away from getting free marketing exposure to their closest friends and colleagues. Plus, emails are environmentally and fiscally responsible in comparison to their paper counterparts. 

But there's a big difference between a newsletter that you send by mail and one that arrives in your Inbox. 

Just as the copy on your website shouldn't read like a traditional magazine article, your e-newsletter has to be written and designed for the impatient eye of the Internet generation. To be effective, it must be informative, easily scannable, and timely.

I know how to increase the usability of your e-newsletter so that it's something your clients look forward to reading, not ---- deleting.